Home startup Parachute has a new line of handwoven, Fair Trade rugs


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Parachute


In 2014, online home startup Parachute launched with an assortment of luxury sheets that would change the way we sleep. In its short history, it has rapidly introduced more products to improve how we make and live in our homes, including fluffy, absorbent towels, table linens, soft baby sheets, and at the beginning of last year, the ambitious endeavor of an eco-friendly mattress

Its most recent new collection continues this steady revival of home products. Parachute now sells handwoven rugs made by Fair Trade-certified manufacturers in four styles, each available in three to five sizes and ranging in price from $89 to $1,349. 

After a months-long search, the company found its ideal rug manufacturer in an 80-year-old heritage textiles maker in Panipat, India, otherwise known as “The City of Weavers” and “Textile City.” There, rugs craftsmanship isn’t just a trade — it’s woven into the very culture of its people. 

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Parachute


Read more: The best sheets you can buy for your bed

Each of the rugs made for Parachute can take three to four weeks to handcraft. The process includes hand-separating, dyeing, and spinning the wool, then hand-weaving cotton and wool into a rug using traditional looms. The rugs are made with 100% natural fibers and without chemicals or synthetic materials, as with all Parachute products. 

With this small collection, the company highlights the value of responsible production— in both the social and environmental sense of the word — and reminds you of the care you should take in shopping for your home.

A rug can seem like just another home accessory to check off your list, which is why many people often end up with cheap rugs that neither look good nor last very long. But like your sheets, towel, or mattress, it’s something that will add immediate as well as long-term value to the place you return to each night. 

By offering sustainably made rugs in a variety of styles to suit your interior design aesthetic, Parachute is making the process of rug shopping simple and transparent. Rather than buy an overpriced or shoddy rug from a source you don’t know you can trust, you can get a beautiful, durable, and well-priced one from a company with a proven track record.

Each rug comes with a 90-day trial, free shipping, and free returns, and you can pair it with its Nonslip Eco Rug Pad ($29-$119). 

Learn more about Parachute’s rugs below, or shop them all directly here



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