From Pro Bowls to juice bowls: Former Giants star David Tyree kicks off Morristown business


 

By Tyler Barth

The man who made the greatest catch in Giants history is determined to pull off another miraculous score: Opening a business in the middle of a pandemic.

David Tyree, whose “Helmet Catch” won New York the 2008 Super Bowl, was in Morristown on Saturday welcoming patrons to Clean Juice Morristown.

Clean Juice Morristown, June 27, 2020. Photo by Tyler Barth.

“We kept hearing that Morristown needed a place like this,” said Tyree, 40. “There’s a great mixture of diversity of small business around here. We feel like we fit in.”

After a week-long soft launch, the shop officially opened its doors at 68 South St., the former home of Swain’s Art Store.

Tyree, who also is the Giants player development coach, signed up last year with his wife, Leilah, as co-owners of Clean Juice’s first New Jersey location. The 125-shop chain, which advertises itself as the only USDA-certified organic juice bar franchise, originated in North Carolina in 2014.

“We ran out of many boxes. It’s been a great week,” said Tyree, who spent Saturday running a raffle and posing for photos.

Clean Juice Morristown, June 27, 2020. Photo by Tyler Barth.

“It’s been well received,” said the former wide receiver, a Livingston native who now resides in Montclair.

A line stretched out the door for more than eight hours, according to Alex Garcia from the Clean Juice corporate office in Charlotte.

“It’s delicious, probably the best,” one customer said of the menu offerings.

“Bangin’, it’s real good,”  said another, holding up a cup of coffee.

Products include protein shakes,  wraps, avocado toast and Açaí bowls.

The pandemic forced postponement of Clean Juice Morristown’s scheduled opening in May. Tyree said he remains confident, despite the economy.

“We felt like we had the support of our franchise behind us,” he said.

Over the weekend, customers came from more than an hour away.

Andy Jasmin traveled from Brooklyn for a look. “And I have a juice place down the street,” he said.

“What makes this store different, I think, is the community,” said Garcia. “The community here gets it. There’s no chain restaurants here. This is local.”

Clean Juice is open on weekdays from 7 am – 8 pm, from 8 am – 8 pm on Saturdays, and  from 9 am – 6 pm on Sundays.



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