Ronald McDonald House Charities (RMHC) and the Kellogg Company are teaming up to help provide families staying at Ronald McDonald House locations with breakfast. As part of a multi-year initiative, Kellogg is providing cereal to 144 Ronald McDonald House locations throughout the United States.
Tony the Tiger joined Wendy Davidson, President of Kellogg’s Away From Home business, and Sheila Musolino, President and CEO, RMHC, to kick off the in-kind charitable donor program at the Ronald McDonald House near Lurie Children’s Hospital in Chicago. The program will provide cereal for 100,000 meals and snacks annually to RMHC families while their children are receiving medical treatment at a nearby hospital. During their visits, families spend their time going back and forth to the hospital, making mealtime challenging.
“We are proud to play a part in bringing our brands to the families staying at Ronald McDonald House locations for years to come,” said Wendy Davidson, President, Kellogg’s Away From Home. “Together we can provide a taste of home and help families ease the burden during a stressful time when there is little time to eat. We know many RMHC Chapters are also experiencing challenges to volunteer programs and cancellation of fundraising events due to the COVID-19 pandemic, so this partnership is more critical than ever.”
The Kellogg cereal donation to RMHC is a natural extension of Kellogg’s Better Days program, which supports hunger relief and ensures families get access to nutrition. Kellogg’s Better Days program partners with organizations to support communities worldwide and has donated more than 2.5 billion servings of food globally to people in need since 2015 and nearly $17 million in food and funds to global COVID-19 hunger relief efforts.
“Kellogg’s Away From Home and RMHC share a commitment to providing resources and support to families around the world, so they can stay near their child during treatment for an illness or injury at a nearby hospital, often in a city far from home,” said Sheila Musolino, President and CEO, RMHC. “We are thankful our partners at Kellogg can help us provide families a healthy start to their day with a complimentary breakfast.”
In 2019 RMHC provided more than 2.6 million overnight stays to families with sick children, saving them over $935 million in meals and lodging costs. With dedicated support from nearly 490,000 volunteers, RMHC programs provide access to quality healthcare and ensure families are fully supported and actively involved in their children’s care.
Ronald McDonald House Charities (RMHC), is a non-profit, 501(c)(3) corporation that creates, finds, and supports programs that directly improve the health and well-being of children and their families. Through a global network of over 260 Chapters in 65 countries and regions, RMHC enables, facilitates and supports family-centered care through three core programs: the Ronald McDonald House, the Ronald McDonald Family Room and the Ronald McDonald Care Mobile. RMHC programs help families with ill or injured children stay together and near leading hospitals and health care services worldwide, ensuring they have access to the medical care their child needs while fully supported and actively involved in their child’s care. For more information, visit rmhc.org. Follow RMHC on Twitter, Facebook, Instagram and LinkedIn.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR, MorningStar Farms and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
For additional information on the cereal donation program with RMHC, please visit https://kelloggsblog.com/2020/08/10/rmhc-and-kellogg-team-up-to-support-families-with-ill-and-injured-children