Wyldecrest boss hails adaptability and outlines motor home expansion plans


The boss of residential park operator Wyldecrest has stressed the importance of adaptability during the Covid-19 crisis and told Insider of his plans to further expand a motor home rental company he acquired earlier this year.

Alfie Best set up Wyldecrest Parks aged 30 in 2001 after working as a van dealer and in telecommunications.

About six months ago, he acquired collapsed business Unbeatable Hire from administrators. It has been trading as Vaaroom for approximately three months.

He told Insider that while the company ‘had teething problems’ it has since “taken off”.

Bookings are now being made for as far in advance as May 2021 and the company is in the process of adding 50 vehicles to its already 250-strong fleet.

With the demand for holidays in the UK soaring, Best told Insider there has also been an uptick in people downsizing and choosing residential parks.

“People don’t know what’s going to happen tomorrow so they’re looking to put equity in their pockets. Covid has been a real wake up for some people.”

He added that the group is set to meet all of its targets, despite the three month lockdown.

“We’ve been dong sales via Zoom, Facetime and video conferencing to get the customers. We’re running out of plots and cant keep up with demand.”

Best said his businesses ‘were not willing to take the challenges of Covid-19 laying down’.

“You have to adapt and work to move forward. I would say to anyone in business: it’s not what you do, it’s how you do it.”

Wyldecrest Parks is headquartered in West Thurrock, Essex. The company has sites across Bedfordshire, Berkshire, Cambridgshire, Somerset, Essex, Hampshire, Dorset, Kent, Cornwall, Hertfordshire, Devon, Oxfordshire, Herefordshire, Nottinghamshire, Surrey, Suffolk, Lincolnshire, Shropshire, Lancashire, Northumberland, Wales and Scotland.

Vaaroom has depots in Bristol, Worcester, Rotherham, Romford, Heathrow and Edinburgh.



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