Allied Market Research published a new report, titled, “Europe Flatbread Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
According to a new report, The Europe flatbread market size was valued at $9,552.7 million in 2019, and is projected to reach $16,479.4 million by 2027, registering a CAGR of 9.5% from 2021 to 2027.
Convenience foods refer to the products, which require minimal processing and can be prepared easily without much efforts. The preference for on-the-go food products, which are readily available in the market has increased, due to changes in eating habits and busy lifestyle. For instance, availability of ready-to-eat flatbreads in the market to make sandwiches at home easily without much efforts significantly contributes toward the growth of the flatbread market.
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Clean label focuses on avoidance of additives, artificial colors, chemicals, artificial flavors, GMOs, high fructose corn syrup, and hydrogenated oil. Moreover, clean label is a consumer-driven movement, which demands a return to real food and transparency through authenticity. The regulations associated with flatbread products related to various ingredients used in the process, food hygiene, and health claims foster the growth of the market. Furthermore, introduction of clean label creates a trust factor among consumers, owing to which they can rely on manufacturers of food, thereby contributing toward the growth of the Europe flatbread market.
Increase in preference of consumers toward gluten-free flatbread products such as naan, pita, and focaccia, owing to rise in health cautiousness drives the growth of the Europe flatbread market. Moreover, availability of various healthy alternatives in the market with low-calorie content and fat-free & cholesterol-free products is expected to fuel the market growth. Furthermore, surge in demand for breads in wheat base and whole grains, which are rich in fiber and proteins, supplement the growth of the Europe flatbread market.
The Europe flatbread market is segmented into product type, distribution channel, and nature. By product type, the market is categorized into focaccia, tortilla, pinsa romana, pita, naan and others. Depending on distribution channel, it is classified into food service and retail. On the basis of nature, it is categorized into ambient, fresh, and frozen.
Key Market Players Profiled In The Report:
• ARYZTA AG (ARYZTA)
• Bio Bakkerij De Trog
• Boboli Benelux B.V. (Boboli)
• BRIDOR SAS (Bridor)
• Chaucer Foods Ltd
• Delifrance S A
• Dutch Bakery B.V.
• Europizza s.r.l.
• Signature Breads Inc.
• Specialty Breads Ltd.
• Vandemoortele NV.
Key Findings of The Study:
○ On the basis of product type, the pita segment dominated the Europe flatbread market in 2019, and is expected to retain its dominance throughout the forecast period.
○ By distribution channel, the food service segment was the major shareholder in 2019, and is projected to register a CAGR of 9.0% from 2021 to 2027.
○ Depending on nature, the fresh segment accounted for highest share in the Europe flatbread market in 2019, and is projected to grow at a CAGR of 8.5% from 2021 to 2027.
○ Country wise, the UK is expected to grow at a CAGR of 7.3% from 2021 to 2027.
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