By Barbara Allen, Contributing Writer
Lancaster – Over 50 years of experience in the flooring business, combined with a reputation for quality, honesty, and excellence in customer service, has rewarded Creighton Floor Covering with a customer base built mostly by word of mouth. The family-owned-and-operated business, located at 417 Bolton Road in Lancaster, was founded in 1970 by Jack Creighton. Creighton Floor Covering offers the sale and installation of high-quality tile, carpet, vinyl planking and wood flooring to both residential and commercial customers.
“We do very little actual advertising,” noted General Manager Kelsey (Creighton) Marriott, who is also Jack Creighton’s granddaughter. Her father, Dan Creighton, assumed ownership of the business about a year and a half ago; brother, Daron, also works for the company as an installer.
“We have a very high majority of customers who are repeat customers,” Marriott continued. “They may have had carpeting or flooring put in by us 15-20 years ago and are now ready for an update.” Or, she added, they may be a new customer looking to have flooring installed, referred by someone who had worked with Creighton Floor Covering in the past.
She estimated that about 80% of their business is by referral, which means that much of their work tends to come from Lancaster and surrounding towns, as well as the greater Worcester County. But Marriott noted that the company is not limited geographically to those locations and has served cities and towns outside of the local area.
When asked what flooring products were trending currently, Marriott reported that “traditional hardwood is still going strong, with red oak probably being the most popular.” She added that vinyl plank flooring – floating floors, click together flooring – has become another popular option as it can be installed in virtually any area of the home: basement, bathroom, bedrooms. Durable and resistant, it comes in many different styles and colors which can coordinate with every décor.
“A lot of people are going for its versatility and durability,” Marriott explained.
If carpet is the customer’s choice of floor covering, she noted that new advances in technology have improved stain and moisture resistance. And while not waterproof, current antibacterial and moisture resistant barriers help keep mold, moisture, and pet-related problems at bay.
A commitment to customer service
But no matter what their flooring preference, customers of Creighton Floor Covering know that they can count on a personal, professional experience and have confidence in a job well done.
“We’ve always been known for our attention to detail, our dedication,” said Marriott. “We put everything we can into making sure our customers are 100% satisfied.”
Creighton Floor Covering is located at 417 Bolton Road, Lancaster. For business hours or additional information, contact them at 978-365-5426, or by email at [email protected]. The company is also preparing to launch their new website: creightonflooring.com.