Trulia founder, Zillow vets invest in $1.5M round for new real estate startup Instashowing


(Instashowing screenshot)

Instashowing, a startup with an online real estate tool designed to help agents easily schedule home showings, has raised $1.5 million in a funding round led by veterans of the industry.

Founder William Schoeffler is a recent University of Oregon graduate now working out of Seattle where he has attracted interest from Pete Flint, general partner at the VC firm NFX. Flint previously founded Trulia, a real estate listings company acquired by Zillow in 2015. Other investors include Tomo co-founder Greg Schwartz and Pacaso co-founder Austin Allison, both formerly of Zillow, and Tom Ferry, Hoby Hannah, Zvi Band and others.

“The company is singularly focused on building a really really great showing experience for consumers and realtors,” Flint told GeekWire, adding that the investor group has experience in building best-in-class modern technology that helps brokers, multiple listing services, associations and agents succeed. He called Schoeffler “wise beyond his years.”

Home buying has surged during the pandemic and low inventory and high interest have combined to make time-saving tools a necessity.

Schoeffler says Instashowing has reimagined the booking process to make it easier and more integrated with the platforms agents are currently using. He said the company is in conversations with MLS and brokerages that represent 600,000 agents.

“Local agents and brokers covet a digital home touring tool which is independent from the big real estate platforms and is innovative and growing,” Schwartz said in a news release.

Zillow Group announced last month that it would pay $500 million to acquire ShowingTime, a Chicago-based real estate company that sells software to facilitate home showings. The company has a network of nearly one million agents across North America and facilitated more than 50 million showings last year.

Instashowing has six full-time employees.





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