Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive content and experiences utilizing the startup’s cloud-based production platform.
Following a year in which COVID-19 transformed the way people view sports and teams try to engage with fans, MLB’s aim is to bolster fan engagement across in-stadium, livestream, and digital properties.
Tagboard has worked with MLB for years as well as the NFL, CNN, FOX and others. The company’s new Tagboard Interactive graphics system gives producers access to real-time social media content and the ability to craft interactive media, such as live polling, across a variety of screens.
“Our fans are increasingly connected to their digital devices at home, at the ballpark and on the go,” Barbara McHugh, MLB Senior Vice President of Marketing, said in a news release. “MLB continues to invest in efforts that enrich our fans’ digital and physical experiences; Tagboard has developed a strong reputation throughout our industry as a powerful platform and technology solution to help enhance these fan engagements.”
Founded in 2011, Tagboard is No. 180 on the GeekWire 200 ranked index of Pacific Northwest startups. The Seattle Mariners were the first major sports team to utilize Tagboard’s platform in 2013, to find and display fan social content on their videoboard.
In the last year, over 20 million pieces of content have been produced through its platform — an increase of 132% year over year.
Terms of the deal were not disclosed.