Keith McCall is diving deeper into the intersection of wine and tech.
The Seattle tech vet recently acquired and took over operations at everyvine, an 8-year-old site that is used by vineyards to market and sell their wine grapes and products. McCall moved the company’s operations to Bellevue, Wash. and relaunched the site on Thursday.
The company compliments McCall’s other Seattle-area venture, Pollen Systems, a vineyard monitoring company that uses drones, sensors, and swaths of data to help winemakers assess vineyards and analyze for crop growth, over or under watering, and the presence of pests or diseases.
McCall is bootstrapping everyvine for now, and has two other employees.
“I enjoyed building everyvine since 2012 and am excited that Keith and team are revitalizing the site,” Jordan Thomas, an expert cartographer and founder of everyvine, said in a statement. “They are continuing to expand on my vision that if growers have tools to share the right kind of information about their vineyard, and everyvine provides the right kind of analysis, quality wine production can flourish.”
McCall previously founded Azaleos, a Seattle email management startup that launched in 2004. Avanade acquired the company for $106 million in 2010.