Target taps Crate and Barrel exec as new SVP for home merchandising


MINNEAPOLIS—Target Corp. has named Samara Tuchband senior vice president of merchandising, home.

An almost 20-year veteran of merchandising and marketing experience in the home and lifestyle categories, Tuchband will oversee the retailer’s merchandising and omnichannel business for home, including decorative home, stationery, home textiles, kitchen, storage and seasonal. She will help execute and advance the retailer’s home strategy of creating a differentiated guest experience through a curated assortment of quality owned brand and national brand products, the company said.

Tuchband will join the company on May 3 and report to Jill Sando, Target’s executive vice president and chief merchandising officer.

Tuchband was most recently vice president of merchandising and head of diversity and inclusion at Crate and Barrel Holdings Inc., where she led the overall strategy and execution of product assortment and pricing for the brand across in-store and online channels. Under her leadership, kitchen and entertaining delivered double-digit growth and she led the creation and implementation of new tools and resources for improved diversity and inclusion efforts across the company, a release said. Before that, she served as general manager, digital home, for The Home Depot.

“Samara brings a deep understanding and strong reputation for driving digital and merchandising success within the home category,” said Sando. “At a time when home is more important than ever to our guests, Samara’s passion for creating memorable consumer experiences will strengthen our home business and enhance our commitment to bringing joy to our guests’ everyday lives.”

“I have been a Target guest for decades and have long admired the brand’s commitment to the democratization of design,” said Tuchband. “I am thrilled to join an inspiring team of leaders and am looking forward to continuing to offer guests incredible design, style inspiration and new omnichannel shopping experiences every day.”





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